Boy Howdy
CLIENT : An independent fiber artist seeking a fun, vintage, character-led logo design to introduce their handmade yarns and garments.
LOGO DESIGN
Textured outlines evoke physical print.
Active character based on vintage advertisement.
An expressive pose brings a playful association.
MERCHANDISE
The emotive, aesthetic character behind this brand easily brings enough interest to stand alone on merchandise like knitting bags and other accessories.
PALLETE
Raw material tones in grey, rust, and khaki mix with muted pops of color in blue and red to balance this brand between its homemade roots and its funky persona.