Cleaner Home Solutions

A local band related to the themes of the Big Lebowski, seeking a brand that acknowledges the source material while standing on its own as a logomark.

LOGO DESIGN

Client Intentions:

Professional. Efficient. Pristine.

Monochromatic logo evokes purity and clarity.

Balanced negative and positive space keep the design organized.

Motion lines and accents add movement and purpose.

Monochromatic logo evokes purity and clarity.

Balanced negative and positive space keep the design organized.

Motion lines and accents add movement and purpose.

BUSINESS CARD

John Smith

cleanerhomesolutions

John Smith

cleanerhomesolutions

John Smith

cleanerhomesolutions

The brand identity moves into the print material as well using sections of pure color blocking and straight lines to frame information and guide the eye.

PALLETE

A base of balanced blues and the inclusion of pure white root the brand in cleanliness, with grey and a soft green accent to bring in a cool, natural association.

Hexcode: 334B97

Hexcode: 334B97

Hexcode: 334B97

Hexcode: 7BAEDF

Hexcode: 7BAEDF

Hexcode: 7BAEDF

Hexcode: 878787

Hexcode: 878787

Hexcode: 878787

Hexcode: FFFFFF

Hexcode: FFFFFF

Hexcode: FFFFFF

Hexcode: B2E1AE

Hexcode: B2E1AE

Hexcode: B2E1AE